January 30, 2001 Press Release

21st Century Solutions Designed To Meet 21st Century Challenges

Novartis Sets Gold Standard for Effective, Highly Skilled Account Managers, According to Influential Managed Care Pharmacy Directors, Cognet-X Reports

FEASTERVILLE, Pa.--(BUSINESS WIRE)--Jan. 30, 2001--Novartis Pharmaceuticals' account managers demonstrated the highest level of skill when trying to build relation ships with and influence important managed care executives, according to Cognet-X, Inc.'s PAR-Rx (Promotional Assessment Research) Report™.

Pharmacy directors who participated in a month-long PAR-Rx Report pilot gave Novartis' account personnel the highest Overall Quality of Call score for Account Manager Skills/Traits. Novartis' score of 8.7, on a scale of 1 to 10 (1 = "poor," 10 = "excellent") Topped those of all other competitors.

Panelists also singled out Novartis account managers for their Level of Rapport (9), Willingness to Partner and rep Follow-Up/Dependability (both 8.9).

Pharmacy directors who participated in the PAR-Rx Report pilot represented managed care organizations that provide prescription pharmaceutical benefits to more than 100 million Americans.

Abbott received top honors in the Account Manager Empowerment category, with an impressive score of 8.2. The average score in this category for the top 16 companies was only 6.6. One pharmacy director offered the following praise for Abbott: "Our local managed care account executive went out on a limb to support our appropriate use of antibiotics program."

Bristol-Myers Squibb's account managers ranked first in the area of Account Manager Proactivity, with a noteworthy score of 8.8. One panelist commented: "My BMS account manager visits frequently, manages the internal resources of his company to our benefit and communicates information very effectively."

The Account Manager Skills/Traits component of the PAR-Rx Report is comprised of 12 attributes. In addition to those mentioned above, others include Accountability, Communication Skills and Honesty.

Cognet-X is currently fielding the year-long PAR-Rx Report. This report provides the pharmaceutical client with real-time, Internet-based competitive intelligence on pharmaceutical company promotion to managed care pharmacy directors.

About Cognet~X

Cognet~X offers the pharmaceutical industry market research, consulting and software development that help companies build and refine their relationships with numerous customer bases, including the managed care community. Based in Bucks County, Pennsylvania, Cognet~X is privately held and employee owned.

For more information on the PAR~Rx Report or other Cognet~X products, please contact Robert E. Houghton at 1-866-cognetx (866-264-6389) or robh@cognetx.com

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